Meet the Team

Who's Who

There’s a team of project officers (either employed directly or contracted out by Conwy County Borough Council’s Community Development Service) who co-ordinate the activities of the Conwy Local Action Group (LAG), and who work on the ground to deliver the projects.

The team is available to advise and assist residents, business owners and community groups in rural Conwy on any aspect of the Rural Development Plan and its implementation.

Elen Haf Edwards – Rural Development Strategy Manager
Laura Fisher – Marketing & Administrative Officer
Tom Jones – Claims & Monitoring Officer

Ela Fôn Williams – Community, Culture & Heritage Officer
Meira Woosnam – Rural Enabling Officer
Rhys Evans – Supply Chain & Business Partnership Officer


(Local Action Group)

A LEADER partnership is known as a Local Action Group (LAG), and it is the LAG’s responsibility to provide strategic direction and ensure that activities align with the Conwy’s Local Development Strategy. The LAG in Conwy is made up of 24 representatives from various sectors, including tourism, farming, the third sector, local government and educational establishments.

Private Members

Berwyn Evans- Cultural
Bryn Jones – Environmental
Dafydd P Jones – Agricultural
Einir Williams- Agricultural
Eleri Evans – Voluntary
Empty Seat – Voluntary
Ffuon P Williams – Voluntary
Gareth Roberts – Business
Geraint Jones – Environmental
Gethin Owen – Agricultural
Iestyn Pritchard – Agricultural
Iwan Williams – Cultural
Rhian Owen – Business
Rhys Thomas – Cultural
Wendy Jones – Voluntary

Public Members

Alun Price – Natural Resources Wales
Arfon Hughes – Rural Housing Enabler – Grŵp Cynefin
Cllr Goronwy Edwards – Conwy County Borough Council
Cllr Louise Emery- Conwy County Borough Council
Keith O’Brien – Snowdonia National Park Authority
Nigel Morgan – Department for Work & Pensions
Marianne Jackson – Conwy County Borough Council
Rhianwen Edwards – Grŵp Llandrillo Menai
Rob Dix – Conwy County Borough Council

The LEADER Approach

"Liaison Entre Actions de Développement de l'Économie Rurale"

LEADER is a French acronym meaning “Links between the rural economy and development actions”. It’s a method of harnessing local knowledge to enable ‘bottom up’ community led approach to rural development and is a Europe-wide programme.

The aim of LEADER is to increase support to local rural community and business networks to build knowledge and skills, and encourage innovation and cooperation in order to tackle local development objectives, including innovation, cooperation and networking.

Project idea examples for the 5 themes:


  • Projects that make best use of natural assets such as community grown food initiatives or community woodlands
  • Developing new activities related to the natural environment and heritage
  • Building the capacity of events to encourage sustainability
  • Develop ideas to increase the use of the Welsh Language
  • Develop ideas that link producers, retailers, caterers and visitors and products together
  • Improve the knowledge of the local natural and historical environment of local tourism providers


  • Projects that link skills and needs together (Skills Banks)
  • Development of new business partnerships or growing existing ones
  • Develop mentoring/ambassador schemes
  • Projects that create an entrepreneurial and innovative culture
  • Projects that enable employment of local people
  • Development of new products or processes
  • Develop and/or build on Conwy brands
  • Pilot innovative approaches to supply chain development
  • Projects using innovative methods of increasing the number of businesses engaging with public and private support services


  • Piloting news ways of delivering services such as transport
  • Facilitate community engagement and information to identify community resilience and capacity to enable service delivery
  • Projects that build the capacity of local factors to allow them to deliver local services
  • Innovative projects that improve the health and wellbeing of local people
  • Research and visits to other best practice project examples
  • Projects that develop volunteering opportunities and training placements
  • Support for the development of community hubs
  • Projects that trial alternative ways of delivering non statutory services


  • Community engagement activities to disseminate renewable energy (RE) information to communities
  • Energy audits to identify hotspot communities for RE or energy efficiency
  • Projects that support the reduction of fuel poverty within the county
  • Projects that use community benefits from RE to alleviate poverty
  • Projects that support businesses to become more energy efficient
  • Projects that utilise natural resources to deliver local solutions
  • Facilitation of support by communities through mentoring and familiarisation visits
  • Engagement activities to disseminate RE information to land owners and rural businesses
  • Fuel sourcing from community woodlands


  • Projects that increase the uptake of digital technologies within the business and community sectors
  • Projects that use digital technologies to provide services
  • Projects that build on existing web platforms or creates new ones
  • Projects that increase the uptake and usage of digital technology to improve business productivity and effectiveness
  • Pilot mentoring or buddy schemes to encourage the use of social media
  • Pilot innovative ways of using new technologies to provide information

Local Development Strategy Downloads

For more information get in touch with us here